Coca-Cola has filed an application for trademark registration with Rospatent – yet the soda producer still does not plan to return to the Russian market. Following many other foreign brands, Coca-Cola has filed applications with Rospatent to register the trademarks of its most famous brown soda, Fanta, and Sprite. Fortunately for Russian import-substitute counterparts, this does not mean that the brand is planning to return to the domestic market – most likely, the manufacturer is simply trying to retain its trademark rights. Incidentally, many foreign brands like Ikea and other companies that have left Russia do the same thing: they are unlikely to return in the near future, despite the fact that leaving our market has negatively impacted them, but they still register their trademarks. If they are not used for three years, the rights simply disappear. Foreign companies that left Russia lost over $100 billion – in the future, exit conditions for them will become tougher. The exodus of corporations from Russia has cost foreign companies more than $107 billion in write-offs and lost revenues, Reuters calculated based on business documents and reports. The agency notes that since last August's assessment, the amount has increased by a third. Back then, the losses amounted to $80 billion. Ian Messy, an analyst at the global risk consulting company S-RM, forecasts that Western companies looking to leave Russia "will face further difficulties and will have to accept larger write-offs and losses" amid tightening sanctions and weakening Western military support for Ukraine. According to data from the Yale School of Management, about 1,000 foreign companies have left the Russian market, and hundreds more continue to work on their exit. Among the latest MNCs to leave Russia is Danone, whose Russian assets were excluded from the list transferred to temporary management by Rosimushchestvo, allowing the French to sell their business. Despite such statistics, according to the Austrian Foreign Minister, 95% of Western companies continue to operate in Russia despite the sanctions imposed on them.