According to research, last year, 40% of small and medium-sized business representatives bet on modern technologies and implemented them in their companies. Overall, in 2023, the audience of AI services in Russia increased 35 times. Major developers are keeping up with the trends. On May 28, there were two major releases. The company "Yandex" introduced YandexGPT 3 Lite — a third-generation neural network. It can be used, for example, for spell checking or data analysis. Sber launched the beta version of the neural network Kandinsky Video 1.1. It can create full 6-second videos based on a textual description or a static image. At this pace, in a few years, the computer will be able to handle various tasks faster and more efficiently than any human. What is AI — a replacement for creators or a new tool? And will people in the future only have to maintain machines? These and other topics will be discussed at the thematic session of the Creative Business Forum at SPIEF.