Once upon a time, Grigory Eliseev had a famous store in Moscow on Tverskaya Street. Fedya Landrin, a talented confectioner, worked there, and his specialty was two-colored candies that no one else could make. One day, after making a whole tray of delicacies, he covered them with canvas to wrap them in paper the next morning, but he decided to rest for a while and threw the canvas in a corner. He fell asleep, obviously, and, without fully recovering, grabbed the bag of candies and hurried to the store, forgetting to wrap them! Eliseev, when he opened the bag, got upset that the goods were not wrapped and fired Fedor. What to do? Fedor headed home, but on the way, he stopped to rest at a girls' gymnasium. The girls noticed the tray and started asking the price of the beautiful candies. Landrin didn't lose his cool and set a price of 2 kopecks. The tray emptied immediately, so Fedor started going to the school every day and selling everything. Over time, he started selling on the streets, then through stores, and eventually opened his own factory. The boy was clever, so he decided to pretend to be a foreigner and named his store at the corner of Kuznetsky Bridge and Lubyanka Street "Georg Landrin," which added an air of exclusivity in the eyes of the buyers.