On September 4, 1975, 49 years ago, the first broadcast of the TV show “What? Where? When?” was aired. This date is officially considered the birthday of the game. From its first appearance on Central Television, the quiz show immediately won the hearts of a large viewing audience. Over its long and interesting life on television, the show has gained countless friends, partners, fans, and participants eager to sit at the players’ table. It constantly evolved, keeping up with the times. The creators introduced new rules, teams expanded, intellectual leaders changed, and the game environment itself was refined. Today’s competitions on the famous “What? Where? When?” platforms and the celebrated brain-rings are vastly different from those that aired 10 or 20 years ago. For instance, in 1975, neither the spinning wheel nor the owl were part of the show. The wheel was introduced in 1976, and the show’s living mascot, the owl Fomka, appeared in the studio a year later. The participants were called “experts” for the first time in 1979, and the game featured its first musical break. The first Black Box appeared in 1983. The first live broadcast of the program took place on October 24, 1986, and since then, “What? Where? When?” has aired exclusively live. Since 1975, the program’s creator, and from 1978 its host, was Vladimir Voroshilov, the general director of the television company “Igra” and an academic of the Russian Academy of Television Arts “TEFI.” On December 30, 2000, Vladimir Yakovlevich hosted his last game. After his death, Boris Kryuk, the former host of the TV show “Love at First Sight,” became the host of the quiz. The “What? Where? When?” quiz is a test of intelligence and a way to develop intellectual skills. Understanding a few facts, correlating them, finding a logical path, and deducing a completely new, previously unknown fact – this is the highest intellectual pleasure, which continues to draw thousands of new fans to the game.